15 Tips For Networking Events

Many people have a hard time going to networking events. The biggest reasons are that they never have thought about how to deal with them. To help them we list here 15 tips that might directly impact the experience on receptions, cocktail drinks, mixers, conferences, seminars and other networking events.

Remember to bring your business cards. Help people to help you. If they want to connect you to somebody, give them the "tools" to do so. Prepare your Sticky Story© or Elevator Story. This is the answer to the question: "And what do you do?" Be prepared to give an answer that sticks with people so they can tell about you to their network. Give and Receive. Look for what you can do for other people first. Think what you can offer without expecting in return (for example tips like the ones you are reading now). Be a graceful receiver as well. When talking with someone: give your undivided attention. If you are easily distracted by people walking in and out a room, position yourself with your back towards the door. Listen more than talking yourself. Look for things you have in common. This makes the rest of the conversation (and every future conversation with this person) much easier. Tip: there are always 3 things you have in common and that can be used as conversation starters: theme/topic/speaker, location and organisation. Look for ways to help people. Mind your body language: smile, make eye contact, be relaxed,... Don't stay with the same person or group of people the whole time. Networking events are organised to meet other people as well. And think about this: maybe you don't want to meet other people, but the other person does. Don't monopolize their time. Introduce people to each other. Remember details about people you have met. Help yourself by writing them down on the back of their business card or on a piece of paper. Then transfer them to an electronic contact system like your e-mail contact folder, a spreadsheet or database. Exchange business cards when you can help each other, not to gather and distribute as many cards as possible. Networking is NOT selling. The goal of networking is starting and maintaining relationships. Making a sell is one of many possible outcomes. Follow up. And do it in a timely and respectful way. Share these tips with the people you meet. Especially if you find it hard to open a conversation or are nervous about talking with strangers, say something like "I have just read some tips about networking. What is your opinion about ..." (fill in the dots with the tip you want to talk about)

Good luck !

15 Tips For Networking Events

15 Tips For Networking Events
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Jan Vermeiren, Founder of Networking Coach

These is an excerpt from the CD "Let's Connect at an event: 30 immediately applicable network tips to make every event a success" where we grouped over 100 small tips like the ones in the article in 30 bigger ones. Get your FREE light version with 8 tips at www.networking-coach.com/en-boek-cd.html

Jan Vermeiren is the founder of Networking Coach, author of the network book "Let's Connect!" and well known networking speaker. Jan and his team specialize in online and offline networking and referral presentations and training courses. The team works for international companies like Alcatel, Deloitte, DuPont, IBM, ING and Sun as well as for small companies.

Go to www.networking-coach.com to get your FREE networking e-course

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Why Networking is the Most Effective Job Search Technique

When most people need to find a new job, they start with the online career sites, employment offices or local want ads. It seems obvious to look in the places where people are advertizing for jobs. Yet, studies consistently show networking to be the most effective way to find a job. Networking is the act of working with people you know to help you find the things that you want. Its efficacy is not surprising considering that when done properly, job seekers are making direct contact with hiring managers or people that can lead them to hiring managers. Further more, it provides a way to tap into the hidden job market.

The phrase "hidden job market" refers to all of those jobs that exist but are hidden from view, that is, they are not advertised. Hiring managers will often hold-off advertising a job until exhausting their own circle of contacts. Placing ads and sorting through potential candidates is costly and time consuming. It also involves the risk of hiring an unknown entity. It is easier, cheaper, and safer for the hiring manager to recruit from friends and/or professional contacts. You increase your chances of getting the job you want by tapping into that hidden job market. As evidence, here are some statistics from resumagic.com on how Americans find employment:

35% -- Found job through a friend, relative or other associate
30% -- Contacted an employer directly, without answering a classified ad
14% -- Answered a job classified advertisement
08% -- Found job through on-campus recruitment or job placement office
06% -- Employment agency or search firm
05% -- State-run unemployment office
02% -- Other

Why Networking is the Most Effective Job Search Technique

The above percentages indicate that 65% of people who are employed found a job that was never publicly advertised.

Case study
For many people, networking still feels like something that will only work for other people. I am proof that's wrong. While not unique or connected in any special way, with the exception of one position I found by cold calling, I networked my way into every other position as I worked my way up the corporate ladders in multiple industries. Here are some examples of how I worked with the people I knew to find the jobs I wanted.

Cast Iron Foundry: Just before graduation, I was talking with my faculty advisor about jobs. He gave me the name of a man at a trade association coincidentally near my home. I visited him on the way home from school. He, in turn, referred me to the Chief Metallurgist at a nearby company that fit exactly with what I wanted to do. They hired me. The job was never advertised.

R&D Consortium: A vendor salesman that used to call the company that I worked for went to work for the Consortium. He told me they were looking for engineers with business acumen and put me in touch with the hiring manger. I got the job. The job was not advertised. When I had gone as far as I could in that company, I sent out hundreds of resumes and answered dozens of advertisements to no avail. Finally I found my new job through networking.

Life Insurance Agent: I decided to work for myself. I researched companies in the life insurance industry and knew some agents. A personal friend who was also an agent led me to his company where I eventually landed my first position. They had an active recruiting program ongoing and the personal introduction paved the way, even though I had no obvious qualifications.

Large Pharmaceutical: Several years later when I decided to change careers again, I networked my way into a local, major pharmaceutical company doing business development. The job was not advertised.

Six years later, the company was restructuring to prepare for a spin off the division I was in. I was laid off and networked my way to a job as program manager within the same company. The job was not advertised until after I started only to fulfill HR requirements.

Three years later it was time for me to move on. I networked my way to find a manager job in yet another division. This job was advertised and I saw it on the job board, but I thought it was not a good fit. I networked my way into the vice president's office. She encouraged me to apply and asked me to meet with the hiring manger.

Why It Works
I am nothing special, nor is my history with networking. What is special is the power of networking. I have tried responding to ads and sending out hundreds of resumes, but like most people, my carefully worded documents and phone calls fell in to the black holes of human resource departments. Every time it proved to be a huge amount of effort without any payoff. Instead, the solution was talking to people- lots of them. Want more proof? Think about how you have found jobs, or ask your friends about their careers and how they found their jobs. I bet you will find that they knew someone who gave them an "in" or a critical heads-up. This is networking. It may not have been formal, or even intentional, but it was networking at its best.

In real life it plays out like this: a company may advertise an open position and receive 1,000 resumes. HR will receive those resumes and, after filtering the resumes based on their criteria, will narrow it down to maybe ten resumes. If the hiring manager gets an email from a trusted contact recommending a friend for the job and attaching a resume, that "friend" just leapfrogged to the front of the pack. The other ten candidates are complete unknowns beyond their resumes, but the friend comes with a trusted recommendation. The hiring manager eliminates much of the risk involved in bringing in a new employee. In order to be successful in your job search, you need to find those contacts that can get you in front of the hiring managers. Networking makes you a known quantity, allowing you to levitate to the top of a massive stack.

Conclusion
There are many ways to find a job, but studies prove that networking is the most effective way to find a job. The experience of my own career over 30 years made a believer out of me.

Why Networking is the Most Effective Job Search Technique
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Phil Roth has made a career of teaching people how to find their dream jobs through networking. Through his individual coaching, workshops and his book: Networking Steps- Learn Networking Get Working, , he walks his students through the process of creating career objectives, preparing to network and conducting effective meetings. Phil can be found at http://www.networkingsteps.com or contacted directly at phil@networkingsteps.com.

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Why is Networking So Important?

Networking today is vital for business and social health and well-being. When you are in a network it simply means you are in a group of like-minded people, interest group or that you share some other common denominator.

Computer Networking: This is where all the wires, leads, cables and couplings come together in one place. If these cables or wireless points didn't join up, they wouldn't be networked. Anyone today who has a wireless internet connection and more than one computer at home or in the office, all going through the one router, is networked. The joining point in this instance is the router that is the joining point of the network. This is called a LAN or Local Area Network.

This LAN is now routed through the router to your ISP or Internet Service Provider. This now forms a WAN or Wider Are Network. If you can visualise a group of small spider webs all joining at one point and going outwards to form other small webs, you will be able to understand why the Internet is called the World Wide Web.

Why is Networking So Important?

Social Networking: Years ago it used to mean (and in similar fashion still does) your group of peers that you socialise with. That is, your drinking buddies, your girlfriends, your mates, your friends. Now if you belong to a chess club or a sporting club, they are your physical social network that you as an individual depend on. When we use the term "to depend on", we mean that it is from this group of people that you get your persona from and your sense of self. Your mental health will be affected if you have a falling out or disagreement with this group of people. Your emotional health will suffer. Everyone needs friends and these are found in your social network group of friends.

This concept has now been extended to include a social network of friends and like-minded people on the internet. It has seen the massive growth of social bookmarking sites, and micro blogging sites, so that everyone can "chatter" to their group of friends in a series of short messages. The longest these micro blogs can be is up to 140 characters long. Some micro bloggers just say to their friends what they are doing now. Some people micro blog what they are going to have for dinner, while others use the blogosphere for less mundane notices.

Politicians even micro-blog to their members what is happening when they are electing a new leader for their political party! I have seen Tweets to their followers from Parliamentarians sitting in Parliament and supposedly making important decisions that will govern our lives. Personally, this disgusts me as I consider it a self-serving, irresponsible approach to setting new rules for me to live by. Worse still, is when these people pass laws that will cost me and you (the tax payer) millions or billions of dollars.

This kind of social networking is an unforeseen outcome to the ease in which everyone can micro blog today so there will no doubt be some lines drawn in the sand soon enough. I hope, anyway.

Business Networking: This is still based on what it originally was and still is, today. This is where business people come together to explore areas of common interests and to see where their common interests lie. This is why Associations like Unions, Master Builders, Master Plumbers, Small Business Associations etc form a specific group in which they invite like-minded, similar or complimentary businesses to join; because they all share some common area of interest that they can benefit from.

It is important for all businesses, both on the Internet and those that have a physical street address, to join a business network group in their community where they can socialise with like minded people, and get more business from those that they in turn can pass business on to. This is the basis of a good network.

Why is Networking So Important?
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Learning how to create online and off-line social networks [http://www.learninghowsite.com] leads to happier and more prosperous results.

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How to Become an Event Planner

Some of you may be wondering why learning How to Become a Party and Event Planner would be of interest to anyone. But, if have always dreamed of owning your own business and having the freedom that comes along with it, then you will definitely be interested in the event planning industry. Worldwide, the annual sales generated in the party, business, and event planning industry exceed 0 billion dollars (Source: International Special Events Society). Anyone entering into this industry has a wide range of options available to them and a huge market to tap into.

Estimated start up costs:
The start-up costs of becoming a party and event planner are relatively low but they will depend upon what services you intend offering. For most, the essential equipment includes: cell phone, laptop, business cards, Yellow Pages ad, and a good organizer of some sort. If you intend on offering catering as one of your event planning jobs, then clearly you will need a fully stocked kitchen but it is possible to outsource this function if you are coordinating the entire event. Bare bones start-up costs including a rough estimate for liability insurance would be less than 00 if you did your homework and found some deals along the way.

Recommended experience, skills, and training:
Although college degrees are available for an event planner, most of the entrepreneurs within the industry do not have one. The majority of business owners started out in catering or business meeting planning and expanded into event planning. However, many owners have attended classes and attained certification. In addition to education, learning how to become a party and event planner includes experience in the following areas: marketing, accounting, management, and sales.

How to Become an Event Planner

Marketing tips:
To obtain credibility as a competent event planner, it is imperative that you present a professional image at all times. All of your invoices, e-mails, business cards, and correspondence should bear your company logo and have continuity in visual presentation. You will probably see good results from joining networking groups and the local chamber of commerce. Word-of-mouth will be critical in the early phases while working with the public but you will need a completely professional image and marketing strategy to land the corporate accounts.

Creating a website and filling it with a lot of useful content will land you a high ranking in the search engines and provide you with a powerful marketing tool to help promote your business. Be sure to include a link to this website in all of your e-mails and correspondence as a cheap but effective way of driving traffic to your site. Finally, use direct mail campaigns to local businesses that include some kind of promotion or discount for using your services.

Financing sources:
Learning how to become a party and event planner takes years of experience and a knack for organization but it does not require a lot of start-up capital. This is very fortunate because most banks are not going to loan you the money anyway if you are a brand new business. But, if you already own a catering business and are merely seeking to diversify your services, then your local bank is definitely an option. For everyone else, consider your friends and family if you do not already own a computer or have the cash.

Income Potential:
The income potential of learning for an event planner is only limited by your ability to sell yourself and your services to the clients. With over 0 billion dollars out there up for grabs, there is no reason why you cannot see six figures within the first three years. Like any business, however, you will only be successful if you deliver unparalleled service time and time again. But, if you love planning an event and seeing people happy, then becoming a party and event planner is for you and a way towards financial independence.

How to Become an Event Planner
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© Copyright Randy Wilson, All Rights Reserved.

Randy currently has a website dealing with Reviews of Coffee Related Products such as coffee makers, espresso makers, coffee, k-cups, and more plus articles on coffee enemas and other coffee and health related topics. He also has a website of Reviews of Small Appliances [http://www.smallappliancebuyerguides.com/] such as ice cream makers, vacuum cleaners, mixers, irons, toasters, food processors, and many other appliances.

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What is Networking and Why is it Important in Business?

When I began my networking journey, I attended any and all networking events as time permitted. Every event was fair game! Today I am much more strategic in my networking endeavors. I discovered which events and organizations gave me the best return on my investment of time as well as how to be an effective, caring networker.

In order to know where to begin you must first understand what networking is and why it is important to grow your business. Networking in its purest form is simply talking to people, making connections and developing rapport to grow our circle of influence. Business networking is essentially the same except that our primary objective in business networking is to help us grow our businesses. For most of us, building a network means meeting people we can do business with or who will do business with us, or refer people who will do business with us, are our ultimate goals.

In fact, some of the best networks are those created by people who own and run their own businesses. When you create valuable networking relationships, you build them on a foundation of mutual trust, sharing knowledge, experiences and resources to help one another grow your businesses by either referring one another or doing business directly with one another.

What is Networking and Why is it Important in Business?

It works like this: If you do a good job, one customer might tell three to five of her colleagues, family and friends about you. Whereas, when you build a network of say 10 to 20 strong advocates, they may each tell only one person about your, however your "exposure" is now more than doubled - With the right network, the ultimate in "word of mouth" marketing takes place. You promote your network, and your network promotes you.

Have you ever attended a BNI or Le Tip or other form of structured networking groups? Perhaps you are already a member of a similar group. If not, you might consider becoming involved in one to the fastest growing business networking concepts around. These groups invite business professionals to join on an exclusive basis. That means, that if you are a chiropractor and become a member of one of these groups, no other chiropractor will be invited or allowed to join.

These groups have regularly scheduled meetings (anywhere from monthly to weekly) with a list of rules and objectives to which you must abide. In some cases, a minimum number of referrals is required to participate. In others, simply doing business with one or more in the network is all that is asked of he members. However, keep in mind that for this type of networking to be worthwhile for all parties, each must make every effort to do business with other members of the group.

If this form of structured networking isn't for you, there are other options for finding potential networking venues and partners. Here are some ideas to help you on your way to networking success.

a. Develop a joiners mentality. By that I mean, don't just sign up to get our name on a roster. REALLY JOIN. Get involved. Participate in discussions, events and BE VISIBLE. The saying "out of sight, is out of mind," holds true when it comes to networking. I have been involved in groups and decided to take a hiatus from attending for 2 to 3 months (and sometimes more) only to have people come up to me and tell me they forgot the name of my business so they had to find someone else either through a friend or through the local phone book. BUMMER!

b. Attend networking functions. These can include Chambers of Commerce meetings, after hours socials, ad hoc committees and special events task forces.

c. Get involved in a community service group such as Kiwanis, Lions, Jaycees, etc.

d. Volunteer with a non-profit organization, whose mission you are passionate about and believe in. People who have similar passions will want to do business with you.

e. Host events - I started an event called Goddess Gatherings more than 2 years ago in my home. It is an intimate gathering of women (8 max.) who share a common interest and/or wish to expand their own circles. I invite women who do not yet know one another although they may be familiar with their names. These women are women in my circle of influence either directly or indirectly (they are either members of the 22 groups I belong to and attend regularly or they are part of a circle within these groups). I might invite a "surprise" guest who can entertain the women - such as a masseuse or tarot card reader- or feature a business such as a jeweler or make-up artist. This helps make for a memorable evening and the women either start their own Gathering or look forward to being invited to another gathering hosted by either myself of one of the women in attendance.

f. Look for ways to cross-promote with businesses that complement yours. For instance, a spa might join with a health food store or restaurant and promote their products and services for staying healthy. A salon might join a florist to promote weddings or proms and a realtor might join with a mortgage broker to promote a "one-stop" experience for home buyers.

g. Interview others. A great way for me to network is to interview women for projects I am working on. Since most people are flattered when you ask their opinion about something or experiences in life, this has been a great means of increasing my own circle for various reasons. I might interview a woman (or even a man) about an article or book I am writing, or a seminar I am developing. People love to share their stories. I tape the interview (with their permission, of course) and give them a copy afterwards. It helps to have a list of questions ready prior to the interview, however, unless they insist, I don't give them the questions ahead of time. I have done these interviews via phone, email as well as in person. Many of the women have since.

h. Join an online business or social networking community such as MeetUp, Ryze, Max-in-Common, Linkd In, Open BC, to name a few,. These groups have subgroups made up of people with a specific focus and similar interests. Or you can join a non-specific group to gain more knowledge, exposure and contacts.

Make a point of attending one new networking event a month just to "check it out." Make a list of the people you know, the organizations you have heard and read about and the companies who currently do business with you. These are all great resources to tap into to find new venues to network. Get the local newspaper and look at the organizations and businesses hosting events to which the public is invited. Attend them.

The best networking begins with planning and taking action. Being strategic in your planning is important to your ultimate success as an effective, caring networker.

If you are interested in sharing your networking success stories, drop me a note to heidi@speakingwithspirit.com. It would be an honor to interview you. Who knows, your story could be the subject of one of my articles, or you could even write your own.. Looking forward to hearing from you. Here's to your success in building your network.

What is Networking and Why is it Important in Business?
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©Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International http://www.WECAI.org (pronounced wee-kÄ«) - an Internet organization that "Helps Women Do Business on the WEB." Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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The Importance of Networking in Business

Building up a network of diverse people is very helpful for any business. Contacts with different clusters or groups would help you possibility of greater opportunities. A closed group of contacts will not let you this kind of exposure.

The more diverse the network is the better it would be. Your networking should cut across the geographical boundaries. When you attend group meetings, collect the business cards of other people. Meeting people frequently could help you to could bring you business.

Networking would help you to expand your contact list. This could help you to expand your sales base. It could also bring you in touch with different requirements help you to diversify your business.

The Importance of Networking in Business

However busy you are you should give importance to networking.. It is important to create a lasting first impression on people whom you meet. The impression you create will bring you greater business opportunities. You should always try to keep in touch will the contacts you have developed.

You should help people in your network. This would not only bring you goodwill but also business. If a person has a product to sell, giving him the contact number of a person who needs the product will help you in the long run.

You should identify ways and means to improve your networking. You should view networking and relationship building as a continuous process. Networking aids the growth of your business and expands your horizon. It would aid you in creating new products and expanding your knowledge.

If you are a professional you should seek new ideas and pastures that would help you to grow. If you are attending a networking meeting, be well prepared. Think in advance as to what kind of people you are going to interact with. When you meet people, you find out what their requirements are and whether you can fulfill them.

The Importance of Networking in Business
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The author has a master's degree in science. Blogs at
http://wilybusiness.blogspot.com
http://rareremedies.blogspot.com

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Networking: 5 Fantastic Ways To Network Effectively

It seems as if everybody is into networking these days but only a handful of people know how to network effectively. Don't miss out on golden opportunities to become acquainted with those who can help you personally and professionally. Follow my list and you'll be utilizing all those fantastic new contacts in no time!

1. Look utterly presentable! Being smartly dressed will go a long way in attracting people to you. Wearing a nice suit is not enough. Make sure you pay attention to the finishing touches such as your shoes (are they polished?), your nails (are they short and clean for men and manicured for ladies). Is your hair clean and tidy? In short, how you present yourself is how people will treat and respond to you.

2. Do not pass out your business cards to just anyone. Although I am sure you want to publicise your business or maybe just yourself (!), others will view this as being a little too eager. Hold back. Get to know others and only then suggest that you exchange details if you feel that there is a rapport.

Networking: 5 Fantastic Ways To Network Effectively

3. Don't try to work the room. Contrary to popular belief, working the room can work against you. It's the law of diminishing returns. About two years ago I went to a networking function with a friend of mine whom I'll call Ravi. Before long, Ravi had met everyone in the room. However, I held back and noticed a lady reading a French daily paper. I approached her as I am a Francophile and we got on so well we chatted the entire evening. Ravi was disappointed in me as he always thought of me as a "great networker". I tried to explain that it is not the quantity but the quality. I have since become incredibly good friends with that lovely fellow Francophile and we have gone to many cultural functions and made some wonderful friends together. Ravi on the other hand, never heard or stayed in touch with one of those people with whom he had met that first evening.

4. Don't limit yourself to business networking. When we think of networking we think of business events and functions. However, don't discount other opportunities such as cultural associations and even volunteering. If you come from a particular ethnic heritage, think about joining local associations which will enable you to meet others like yourself. Volunteering is also a great way to meet people from all walks of life and some of the best friends and business contacts I have made have been through volunteer work. It also makes you feel better that you are contributing to society and not just thinking about how the next person can help you.

5. Prepare to stay in touch. While it is nice meeting new people at networking events, it's pointless if you do not follow up. Make a point of contacting people whom you met within a day or two either by phone or email. I was particularly impressed by a young banker who sent me his business card with a short note by snail mail (he had just run out of cards when I had met him). Suggest to your newfound networking buddies a small group lunch and ask them to bring along a friend. Just keep the momentum going.

Following my 5 Fantastic Ways To Network Effectively will make you not only better at networking, it will attract more people to you as well. As they say, it is a two way street.

Best of luck and happy networking!

Networking: 5 Fantastic Ways To Network Effectively
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By M. Tan
Executive Director of Yumcha.com.au
http://www.yumcha.com.au
Australia's Premier Networking Site for Asian Professionals

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Verizon Reverse Phone Lookup - Track a Phone Number Through Verizon

The Verizon reverse phone lookup tool is one of the common ways of tracing a phone number. Verizon is an American based company that provides broadband and telecommunication services with a website that offers for a free reverse phone look up. The type of search that this company offers is also very similar to the different companies that offer the same service.

There are many different reasons why one would like to access for a Verizon reverse phone lookup. Almost all of us have experienced receiving calls at some point in our life and sometimes they are funny and worth a 15-minute talk. However, there are those people who are constantly being troubled by prank calls at any given time and they can be very annoying. Sometimes they will wake you up in the middle of the night just to ask if you are already asleep or there are also those that will threaten you to break in your house or to harass one of your household members. There are also instances that you will just receive a ghost call and this is one of the most frustrating things that can happen to you.

With a Caller ID, you can track down the number. However, you may not be aware that there are some telephone marketers that can actually fake the number that shows on your Caller ID. And so, if a particular number appears in your Caller ID, you are not really sure if that number is real or just made up. With a Verizon reverse phone lookup, you are assured that the all pieces of information that you will get are real, accurate, and reliable.

Verizon Reverse Phone Lookup - Track a Phone Number Through Verizon

There are several websites that provide for a reverse phone lookup and one of the most popular is the Verizon. The Verizon reverse phone lookup sources their data from the Superpages.com website that also sources their information from the Whitepages.com website. Just go to the Verizon website (at Verizon.com) and click on the Yellow/People Pages link at the Support section at the lower left side. The link will direct you to the Look up Tools page and there you can have several options on how you are going to do the search. You can either type in the phone number, but you can also put as many information as you know so that you can narrow down the results.

If you want to reduce your search into just a couple of seconds, you will have to pay for a very nominal fee. Furthermore, the information that you will be getting if you pay for their services is more accurate and comprehensive. So if you want a fast, accurate, and convenient way to trace phone numbers, then opt for a Verizon reverse phone lookup.

Verizon Reverse Phone Lookup - Track a Phone Number Through Verizon
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Start your reverse phone number lookup [http://www.instantreversephonelookup.com] immediately to discover everything you wish to know about the phone number and its caller/owner.

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iPhone Marketing Strategy

As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhone's official release, Apple ran four television commercials promoting the new cell phone.

The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."

"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to search 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
"Ah!"

iPhone Marketing Strategy

Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.

The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.

Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.

With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)

The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Almost the entire iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will create a stronger source of revenue for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.

Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.

One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, AT&T's only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was AT&T's existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of 9. (Malley, 2007)

The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35, affluent teenagers, "jet-setters", and "mobile" employees who work outside of the office.

Apple is known for their simplistic, but catchy commercials. In recent television commercials for the Apple iPhone, "There's an App for that" is the new catch phrase that places a strong focus on the apps available from the App Store. Apps, or applications, are in "every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and GPS" (Apple, 2009). Apple currently claims to have 25,000+ apps available, and counting.

The focus on the variation of apps offered opens up the target audience greatly. There is essentially an app for everyone. As a few of the iPhone commercials advertise, you can find the snow conditions on the mountain, track calories in your lunch, find exactly where you parked your car. You can find a cab in a strange city, find your share of the bill for a table of 5, or learn to fix a wobbly bookshelf. You can read a restaurant review, read an MRI, or just read a regular old book. These are just a few of the features that Apple has promoted through television commercials. iPhone apps provide every functionality that one can imagine.

When the iPhone was initially released, it was priced at a hefty 9. Still, hundreds of thousands of people rushed out to get the new phone, forking over a third as much as they would have had they waited an extra 3 months. 3 months after the initial release, Apple reduced the price of the iPhone to 9. This enraged Apple's loyal customers and consumers who purchased the new phone just months earlier. One year later, Apple again reduced the price of the iPhone to 9, 66% less than the original price.

In July, 2007, the Apple iPhone was all the hype. I believe that Apple's decision to release the phone at 9 was slightly based on greed. However, their product was the most innovative out in the market place, giving Apple the freedom to price the iPhone at whatever they wanted. Many believed that Apple had cut the price after discovering lower than expected iPhone sales. Apple, however, states that the price cut was made "to spur holiday sales and predicted that Apple would meet its stated goal of selling its 1 millionth iPhone by the end of September." (Dalrymple, 2007)

As with the product life cycle of any cell phone or Apple product, including Apple's iPod, prices are often reduced drastically months after the initially release. Tech products are always competing against "the latest and greatest" while maintaining a relevant price in the market place. Had Apple not reduced the price of the iPhone, the customer base would have dwindled quickly as many consumers are unwilling to spend 9 on a cell phone, no matter how many useful features the phone may carry.

As the iPhone remains to be the number one smart phone around, the product continues to grow, increasing size capabilities, increasing the number of applications available, and providing new features that are released through new iterations of the phone, continue to provide a greater value to the iPhone while the pricing remains relevant.

At this time in the product life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base continuing to grow, they have found a way bring in reoccurring revenue from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for revenue that continues throughout the life of the product.

References

(2009). Apple: iPhone. Retrieved April 26, 2009, from Apple

Dalrymple, J (2007, Sep, 11). Lessons learned from the iPhone price cuts. PCWorld, Retrieved Apr 26, 2009, from http://www.pcworld.com/article/137046/lessons_learned_from_the_iphone_price_cuts.html

Silverman, D (2007, Jul, 10). Apple's silence helped the iPhone hype. Chron.com:Computing, Retrieved Apr 26, 2009, from http://www.chron.com/disp/story.mpl/front/4954824.html

Malley, A (2007, Jun, 6). Apple, AT&T neophytes to define iPhone audience - report. AppleInsider, Retrieved Apr 26, 2009, from AppleInsider Website

Mukherjee, A (2007, Feb, 28). iPhone under attack. Business Today, Retrieved Apr 26, 2009, from the business today website

iPhone Marketing Strategy
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