Monday, January 21, 2013

Verizon Reverse Phone Lookup - Track a Phone Number Through Verizon

The Verizon reverse phone lookup tool is one of the common ways of tracing a phone number. Verizon is an American based company that provides broadband and telecommunication services with a website that offers for a free reverse phone look up. The type of search that this company offers is also very similar to the different companies that offer the same service.

There are many different reasons why one would like to access for a Verizon reverse phone lookup. Almost all of us have experienced receiving calls at some point in our life and sometimes they are funny and worth a 15-minute talk. However, there are those people who are constantly being troubled by prank calls at any given time and they can be very annoying. Sometimes they will wake you up in the middle of the night just to ask if you are already asleep or there are also those that will threaten you to break in your house or to harass one of your household members. There are also instances that you will just receive a ghost call and this is one of the most frustrating things that can happen to you.

With a Caller ID, you can track down the number. However, you may not be aware that there are some telephone marketers that can actually fake the number that shows on your Caller ID. And so, if a particular number appears in your Caller ID, you are not really sure if that number is real or just made up. With a Verizon reverse phone lookup, you are assured that the all pieces of information that you will get are real, accurate, and reliable.

Verizon Reverse Phone Lookup - Track a Phone Number Through Verizon

There are several websites that provide for a reverse phone lookup and one of the most popular is the Verizon. The Verizon reverse phone lookup sources their data from the Superpages.com website that also sources their information from the Whitepages.com website. Just go to the Verizon website (at Verizon.com) and click on the Yellow/People Pages link at the Support section at the lower left side. The link will direct you to the Look up Tools page and there you can have several options on how you are going to do the search. You can either type in the phone number, but you can also put as many information as you know so that you can narrow down the results.

If you want to reduce your search into just a couple of seconds, you will have to pay for a very nominal fee. Furthermore, the information that you will be getting if you pay for their services is more accurate and comprehensive. So if you want a fast, accurate, and convenient way to trace phone numbers, then opt for a Verizon reverse phone lookup.

Verizon Reverse Phone Lookup - Track a Phone Number Through Verizon
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Monday, January 7, 2013

iPhone Marketing Strategy

As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhone's official release, Apple ran four television commercials promoting the new cell phone.

The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."

"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to search 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
"Ah!"

iPhone Marketing Strategy

Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.

The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.

Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.

With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)

The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Almost the entire iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will create a stronger source of revenue for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.

Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.

One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, AT&T's only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was AT&T's existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of 9. (Malley, 2007)

The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35, affluent teenagers, "jet-setters", and "mobile" employees who work outside of the office.

Apple is known for their simplistic, but catchy commercials. In recent television commercials for the Apple iPhone, "There's an App for that" is the new catch phrase that places a strong focus on the apps available from the App Store. Apps, or applications, are in "every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and GPS" (Apple, 2009). Apple currently claims to have 25,000+ apps available, and counting.

The focus on the variation of apps offered opens up the target audience greatly. There is essentially an app for everyone. As a few of the iPhone commercials advertise, you can find the snow conditions on the mountain, track calories in your lunch, find exactly where you parked your car. You can find a cab in a strange city, find your share of the bill for a table of 5, or learn to fix a wobbly bookshelf. You can read a restaurant review, read an MRI, or just read a regular old book. These are just a few of the features that Apple has promoted through television commercials. iPhone apps provide every functionality that one can imagine.

When the iPhone was initially released, it was priced at a hefty 9. Still, hundreds of thousands of people rushed out to get the new phone, forking over a third as much as they would have had they waited an extra 3 months. 3 months after the initial release, Apple reduced the price of the iPhone to 9. This enraged Apple's loyal customers and consumers who purchased the new phone just months earlier. One year later, Apple again reduced the price of the iPhone to 9, 66% less than the original price.

In July, 2007, the Apple iPhone was all the hype. I believe that Apple's decision to release the phone at 9 was slightly based on greed. However, their product was the most innovative out in the market place, giving Apple the freedom to price the iPhone at whatever they wanted. Many believed that Apple had cut the price after discovering lower than expected iPhone sales. Apple, however, states that the price cut was made "to spur holiday sales and predicted that Apple would meet its stated goal of selling its 1 millionth iPhone by the end of September." (Dalrymple, 2007)

As with the product life cycle of any cell phone or Apple product, including Apple's iPod, prices are often reduced drastically months after the initially release. Tech products are always competing against "the latest and greatest" while maintaining a relevant price in the market place. Had Apple not reduced the price of the iPhone, the customer base would have dwindled quickly as many consumers are unwilling to spend 9 on a cell phone, no matter how many useful features the phone may carry.

As the iPhone remains to be the number one smart phone around, the product continues to grow, increasing size capabilities, increasing the number of applications available, and providing new features that are released through new iterations of the phone, continue to provide a greater value to the iPhone while the pricing remains relevant.

At this time in the product life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base continuing to grow, they have found a way bring in reoccurring revenue from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for revenue that continues throughout the life of the product.

References

(2009). Apple: iPhone. Retrieved April 26, 2009, from Apple

Dalrymple, J (2007, Sep, 11). Lessons learned from the iPhone price cuts. PCWorld, Retrieved Apr 26, 2009, from http://www.pcworld.com/article/137046/lessons_learned_from_the_iphone_price_cuts.html

Silverman, D (2007, Jul, 10). Apple's silence helped the iPhone hype. Chron.com:Computing, Retrieved Apr 26, 2009, from http://www.chron.com/disp/story.mpl/front/4954824.html

Malley, A (2007, Jun, 6). Apple, AT&T neophytes to define iPhone audience - report. AppleInsider, Retrieved Apr 26, 2009, from AppleInsider Website

Mukherjee, A (2007, Feb, 28). iPhone under attack. Business Today, Retrieved Apr 26, 2009, from the business today website

iPhone Marketing Strategy
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Thursday, December 27, 2012

The Importance of Social Networking in Our Society

Time flies quickly, a few years ago people tend to communicate using wired gadgets such as telephones or ham radios. Today, the internet has reshaped our world beyond our imagination. People now uses desktop or laptop computers not just for work but also for entertainment and communication as well.

Part of the ever growing popularity of the world wide web as a new means of communication is the advent of social networking sites. These are proprietary websites that can be used by common people to post personal profiles, pictures, videos, music and messages. Users of social networking sites can invite other "friends" to join their network to be able to view and share personal information on one another.

There are several social networking sites today, among the popular ones are Facebook, MySpace and Twitter. Most members of these sites are teenagers who just love the company of friends and other people. However, did you know how important social networking sites are?

The Importance of Social Networking in Our Society

1. Keeping in touch

By maintaining a profile on these sites, your loved ones, friends and distant relatives don't have to call you every time just to stay in touch with one another. One can take advantage of posting messages, images and personal videos of themselves for their loved ones to see over and over again. It's cheap, fast and real time technology available to everyone.

2. Job hunting

Several companies in the US and Europe are taking advantage of social networking sites to get competent employees. On the other hand, job applicants take advantage of these sites to post their resume and credentials. It's a great tool one can use in order to make a good impression to a company. If you're applying for a computer related job, it would be great to maintain a personal profile.

3. Emergency

Have you heard of several thousands of individuals saved using social networking sites? Twitter has been a great tool for many to relay messages to thousands of concerned citizens in a snap in times of tragedy and natural calamities. People who seek fund raising and donation can use Facebook or MySpace sites to call unto generous individuals.

Many people consider these sites as a work of the devil. It could be. However, one must realize that anything can become good or bad depending on the person's intentions. Social networking sites has shaped our world whether we like it or not and it will become an indispensable tool if it's used for good purposes.

The Importance of Social Networking in Our Society
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Wednesday, December 19, 2012

Wireless Networking - Router Vs Access Point

While planning for your wireless network you might be asking what is the difference between a router and an access point. You need to think of a router as more of a server because it performs many functions like a server. An access point only provides a portal for wireless client to connect to your existing LAN.

Routers can perform many functions. Routers can connect many different WLANs together acting like a traffic cop. Routers also act as a DHCP server. A DHCP server assigns dynamic IP address to your computer every time your computer starts up. If you don't have a DHCP server then you will have to assign each computer on your network a permanent IP address.

As I have said before your router can also act like a traffic cop. You can use a router to perform port forwarding to certain computers on your LAN. For example you can direct all internet traffic looking for your game server's port number to a specific computer on your LAN.

Wireless Networking - Router Vs Access Point

The ability to connect multiple computers to the internet is one of the main features of a router. The router is assigned one WAN IP address from your ISP. This IP address is called a public IP address that everyone on the internet can see. Because you have multiple computers connected to your router the router uses a protocol called NAT Network address translation NAT will assign the computers that are behind your routers IP address, private IP addresses. NAT acts as a firewall because computers on the internet cannot in theory even see your computers. They will only see the IP address of your router. NAT does block traffic from reaching your computers but it will not block Trojans from going out to the internet. That is why I do recommend installing a firewall on your LAN computers.

The role of an access point on a LAN is to give the wireless user a door way to enter. The more people that enter the door at the same time the slower they will go. 802.11b access points say they will give you a through put rate of 11mps but the actual rate is around 5MPS. 802.11g has a rating of 54mbps with an actual through put of 20mbps. The access points do have most of the same security features as a router such as WEP, WPA, 8021x and TKPI but they will not have the traffic cop functions like a router. Also the access points will not have NAT which would add an unnecessary layer to your network. To keep it simple access points just simulate plugging in your laptop to a port in the wall and that's it.A router is used on the border of you network to act as a traffic cop deciding who can come in and blocking those you want to keep out.

Wireless Networking - Router Vs Access Point
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Sunday, December 16, 2012

Networking For Young People

As networking grows increasingly popular, young people can also get in on the action and grab a piece of the networking pie. Young people have many characteristics and talents to network like professionals at an early age. They are social, have good communication skills, active and always eager to learn, discover or develop their talents. Listed below are tips for networking activities for young people interested in developing relationships, sharpening their communication skills and having fun!

Blog Reporter

Young people, with the permission of their parents or guardians, can create blogs online to share their academic, professional and personal experiences. This is a great way for young people to connect and build relationships through different avenues of interest. Blogging is increasingly popular among young people and can be written on several topics which can appeal to a large audience. Young people can write about their family vacations, sports/entertainment, books/magazines, movies, cultural shows and events, plans for the future, college, jobs and internships. It is also an excellent way for the young people to develop their writing skills and communication.

Networking For Young People

Club Membership

Young people can network in their community and schools by joining scholastic or social clubs. Clubs are an excellent model and platform for networking opportunities. These types of organizations bring like minded individuals together in a comfortable and nurturing environment which is conducive for building relationships and professional/social development. Young people can also take advantage of the opportunities to networking on the local and national levels through school visits and academic competitions.

Pep Rally

Young people can utilize sporting events to network with their peers. Homecomings, seasonal games and other sporting events can draw large crowds and provide excellent opportunities for networking and meeting new people. Sporting events are always positive because they encourage unity and promote school pride and spirit. Many young people who are involved in sports usually have good academic standards and have a good balance of work/school and home life.

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Friday, December 7, 2012

What Are the Effects of Social Networking Websites?

"Words can't describe me", is how Adnan Patrawala, 16 yr old teenager from Mumbai, India had described himself on his Orkut profile. However, his kidnappers and murderers got to know a little more of him and ensnared him into a trap which ultimately led to the death of the young boy. This is perhaps an extreme example of the social impact of these social networking sites such as Orkut, Facebook, MySpace and Friendster on today's youth. But there is no denying its presence or its effects in our lives and minds today.

Often these days when we make new friends we do not ask, "What's your number?" Or "What's your email id?" Instead we ask, "What's your MySpace"? or "Are you on Orkut?" Such is the impact of these sites on our lives .The way we speak, the way we interact and the way we think is changing. Words such as scrapping, blogging, teasers---which a few years back wouldn't have made any sense to anybody; but today it's being used with so much spontaneity.

As a matter of fact, Google even has links to sites, which gives the world's most popular acronyms. It is amusing but that is the way it is.

What Are the Effects of Social Networking Websites?

However, these sites fulfill a very basic criterion of humans. It is that of communication. People living in extreme corners of the world are seen to be getting married, friends from far-off places are able to keep in touch with each other and lovers from two parts of the world stay connected with each other's emotional needs. These help us make new friends, stay in touch with the old ones and let us know more about the persons we care... their likes, dislikes, interests and emotions.

There is an element of addictiveness in these sites and the youth are indeed getting endeared more and more into this addiction. The most appealing thing among these sites is that they provide a platform for the individuals to express their views, gives them the freedom of choice and expression... from anti-war campaigns to global warming issues, from Harry potter fan clubs to Osama bin Laden hate clubs... there is everything for everyone to share and speak about.

What else could be more appealing than the thought of being heard not just by your group of friends but to the whole wide world. And that is where I feel these sites are here to stay. It just emphasizes the fact that man is a social being and shall always remain so.

What Are the Effects of Social Networking Websites?
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Monday, December 3, 2012

Top 5 Christian Social Networking Sites

Social networking is about communities. But with the freedom of expression, profanity, and pornography rampant on the internet, many Christians are looking for social networking sites to uphold a certain level of standards.

I've compiled a list of the Top Christian Social Networking Sites on the web today.

1. Tangle.com

Top 5 Christian Social Networking Sites

Tangle is about expression. A place where you can personalize and express what makes you, you. Tangle allows those to share content (albeit first reviewed by the customer care team) including videos, music, photos and other material. It's video portion (formally known as GodTube) was ranked in value at million from GLG Partners (quite a far shy from the .6B tag of YouTube)...is a cult favorite.

Find feature artists and receive free mp3's just for joining.

2. Xians.com The myspace equivalent for Christians. This faith based Social Networking Sites mirrors the mega-phenom Myspace by allowing you to make friends, shout out, rank, post blogs, even chat on forum and group listings. Music, videos, and games round out the mix of Godly fun. It's a members only site with free registration.

3. Mychurch.org

When looking at Christian Social Networking sites, you can't leave out those focused on the church. Mychurch.org offers free social networking for Christian Churches. You can create a network for your church, share photos, invite members, even post last Sunday's sermon. Essential for linking this web 2.0 crazed nation we have together.

4. FaithLight.com

FaithLight gets my nod for the prettiest design and easiest to navigate, not only does it contain my essentials to make this list (a way to connect with individuals and share media *photos, video, audio*) there is also a large focus on the Bible and prayer requests. FL has a fully trained Christian staff that is also very dedicated to keeping the act of making new friends, a safe one.

5. Loveandseek.com

I couldn't resist. This premier online dating service is for our Christian singles. We know it's hard to meet people online, and I'm a living proof that Loveandseek.com really works. My husband and I met on that site! Post a profile, browse for free, even interact via live video and chat.

You can initiate contact for free and even communicate anonymously to start.

Top 5 Christian Social Networking Sites
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